DROPBOX
Above: Refresh Campaign - No voice-over
new look. new soundtrack!
In pre-production meetings, Dropbox emphasized a soundscape that felt floaty and calming while still modern. The goal was to create an inviting, familiar experience with a fresh, forward-thinking edge to align with Dropbox’s innovative identity. The video was produced by The Collected Works.
Client: Dropbox
Project: Refresh Campaign 60s
Agency: FuzzCo
Role: Composer/Sound-designer
Float on…
When Dropbox requested a calming, “floaty” atmosphere, I opened the piece with an Om-chant. Using two voices and harmony-engine, I created an immersive pad that slowly faded as the piece evolved.
Om-chant demo
Dropping the beat
Midway through the film, the soundscape felt stagnant, so we added a burst of energy with a beat drop timed to a stack of papers flying across the screen. We recorded a slinky and card flips to act as a digital drumroll into the beat.
Drumroll into beat
A slinky and some cards
REVERB
I used convolution reverb to immerse the listener in the space and create depth. Adding subtle reverb to the voice-over made it feel as though the listener was moving through the room, enhancing the sense of presence.
The reverb expands as we move into a larger room
The reverb tightens into a smaller space
DARK MODE
In the second half, the visuals shift from light to dark, but we kept the tone playful. The music evolved into a nursery rhyme-like melody with handheld percussion, symbolizing teamwork and harmony as the film highlighted Dropbox’s new features.
Lighten up in dark mode
Closing Portal
For the closing, Dropbox wanted a resolution without an abrupt audio logo. We focused on the moment when the portal folds in to reveal the logo, crafting a sound that complemented the visuals and brought everything together.
Summing it up
Above: Full video.